Sello Summer Terrace
For four consecutive years, Vaihde Helsinki has served as the lead production partner for Viaporintori, transforming the space into a premier summer destination in the heart of Leppävaara.
CLIENT
Sello Shopping Mall
Sello Summer Terrace: Urban Revitalization
As part of the Sello Shopping Center’s long-term strategy, the Summer Terrace was designed to revitalize the outdoor urban area. The goal was to create a multi-generational community hub that increased footfall and enhanced the mall’s appeal through high-quality local food, craft breweries, and a diverse program of live performances.
This open-access event invited everyone to enjoy the summer atmosphere and attracted more visitors to the Sello Shopping Center.
Key figures for the event
The summer terrace invites you to spend time together.
A Space for Connection
The terrace design was defined by a striking wooden centerpiece that anchored the entire area. Over the years, the stage has hosted several legendary performers, served as a fan zone for major sporting events like the Olympics, and included several events aimed for family entertainment.
Our Role
Our role involves the comprehensive “turnkey” management of the site: we handle the project management, plan the terrace layout, organise the summer lineup of artists and activations, manage official permits, and oversee security.
Our work also covers site maintenance (including pest mitigation) and the coordination of all vendors and partners to ensure a seamless operation all summer long.
Questions about the event?
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Is your event our next reference?
Whether it is a customer event, staff event, fair stand or consumer meeting, we are ready to put our expertise to work for you.