I Love Me
Cailap debuted a new exhibition concept at the I Love Me fair, showcasing a stylish, vibrant, and fully reusable brand environment designed for long-term multi-channel use.
CLIENT
Cailap Finland
Longevity by Design
The goal was to create a modular system for Cailap that was as functional as it is aesthetic. Beyond the trade show floor, the booth was engineered to be easily adapted for future use in showrooms, shop-in-shops, and pop-up retail spaces. The priority was a “tool-free” design that allowed the Cailap team to make rapid display changes on the fly.
The vibrant design was a standout feature of the fair.The design utilized vertical scale and an open-plan layout to ensure brand visibility from every direction. By combining natural wood textures with high-quality integrated graphics, we created a premium atmosphere that stood out in a crowded hall.
Key figures of the event
The colorful stand attracted visitors.
Sustainability in Action
Sustainability was a priority from the start. After the fair, the entire booth was dismantled and stored for future use. By creating a high-quality, reusable asset, we ensured that Cailap’s investment continues to deliver value for many events to come.
Our Role
Vaihde Helsinki was responsible for the design and production of this modular concept. We focused on creating a flexible solution that not only looked great, but also simplified the logistics of future exhibitions.
Questions about the event?
Jarno Siitonen
Client Relationship Director | Partner
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