I Love Me
Cailap Finland’s new fair concept was first presented at the I Love Me 2023 fair in Helsinki at the end of October
CLIENT
Cailap Finland
We implemented a reusable fair stand for Cailap Finland.
We designed a stylish and modular whole that can also be easily adapted to various showroom, shop-in-shop and pop-up implementations. The modular shelf structures of the stand enabled quick display changes without tools.
Key figures of the event
The colorful stand attracted visitors.
The stand allowed for multiple product presentations simultaneously.
The impressive, colorful stand stood out at the fair, and in its structural design and layout we took into account three different service directions, the visibility of the high ceiling and the background wall that impressively combines wood and print surfaces.
After the fair, the stand was dismantled and stored for reuse. A well-designed item should not be thrown away, so the stand will be stored for the next fair.
Questions about the event?
Jarno Siitonen
Client Relationship Director | Partner
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